Client: Precision Medical Products
Agency: Reese Advertising
Role: Art Direction and Design
Precision Medical Products had not updated their branding since the mid 70's and was looking to do a complete overhaul.
A logo was first designed playing off of the images of the giant recognizable sculpture in front of their main facility. Once that was set, the rest of the materials were developed and will be rolled out intermittently to not "shock" the customers and employees with the drastic change.