Delaware Office of
Highway Safety
Leveraging the power of video to target younger drivers.
Most PSAs aimed at young drivers sound like lectures, and they lose their audience fast. These campaigns for the Delaware Office of Highway Safety took a different route.
We created short, fast-paced videos for Instagram, TikTok, and Facebook, packed with bold visuals, trending audio, and quick animation. Each piece felt native to the platform, more like content you’d share than an ad telling you what to do.
The result? Engagement spiked, and the message landed. Safe driving became something young people actually talked about. (Best viewed full screen.)
HIDE YOUR KEYS
Animation for Instagram and TikTok, focusing on safe driving at parties.
Art Direction + Design + Animation
80%
Animation for Instagram and TikTok, focusing statistics using a summer Tennis message.
Art Direction + Design + Animation + External Video Production Creative Direction
BORN TO RIDE
Animation for Instagram focusing on motorcycle culture to enforce the “coolness” of safe riding.
Art Direction + Design + Animation
BEWARE THE SPIRITS
Seasonal halloween animation focusing on safe partying habits when including alcohol.
Art Direction + Design + Animation
BE ALERT 8BIT
Animation for Instagram and Facebook, focusing on safe winter driving practices.
Art Direction + Design + Animation
THE POWER OF SOCIAL MEDIA
Year end presentation for the Delaware Office of Highway Safety looking at all the
achievements and outreach made through social media.
Art Direction + Design + Animation