Delaware Office of
Highway Safety
Leveraging the power of video to target younger drivers.
Most PSAs aimed at young drivers feel like lectures, and it shows. When we worked on the Get the Keys campaign for the Delaware Office of Highway Safety, we wanted to change that.
Instead of another stale warning, we created short, punchy videos tailored for Instagram, TikTok, and Facebook, complete with fast-paced animation, trending audio, and bold visuals. These weren’t just ads; they were designed to feel like native content, blending education with entertainment.
The shift paid off. Engagement soared, and more importantly, the message stuck, safe driving became something young people actually talked about. (Best viewed full screen.)
HIDE YOUR KEYS
Animation for Instagram and TikTok, focusing on safe driving at parties.
Art Direction + Design + Animation
80%
Animation for Instagram and TikTok, focusing statistics using a summer Tennis message.
Art Direction + Design + Animation + External Video Production Creative Direction
BORN TO RIDE
Animation for Instagram focusing on motorcycle culture to enforce the “coolness” of safe riding.
Art Direction + Design + Animation
BEWARE THE SPIRITS
Seasonal halloween animation focusing on safe partying habits when including alcohol.
Art Direction + Design + Animation
BE ALERT 8BIT
Animation for Instagram and Facebook, focusing on safe winter driving practices.
Art Direction + Design + Animation
THE POWER OF SOCIAL MEDIA
Year end presentation for the Delaware Office of Highway Safety looking at all the
achievements and outreach made through social media.
Art Direction + Design + Animation