The Fetch Gala

The Fetch Gala wasn't just a fundraiser, it was rescue meets red carpet. An evening celebrating the bond between celebrities and their dogs, brought to life through playful visual mashups: dog heads on regal human bodies, dressed to the nines.

I co-led and produced the branding from the ground up, developing the logo and crafting a visual identity that felt refined but never stuffy. The design needed to honor the mission while elevating the experience, festive, heartfelt, and clear in its purpose.

Every poster, every detail worked to spotlight the cause with warmth and wit. Because this wasn't just a night out. It was a lifeline for dogs who deserve a second chance.