CVS - Swell
Conference Materials

Corporate mergers are messy, too much jargon, too little meaning. SWELL needed to cut through the noise. The Aetna and CVS merger marked more than a business move; it signaled a cultural shift.

Research exposed where things fell apart and what people needed to see. The solution was a clear, confident visual identity. Logos, color, and typography worked together to unite two powerful brands. Each element invited healthcare professionals to engage and start a conversation.

This work wasn’t about paperwork. It was about people, culture, and the future taking shape.