Happy Pup Pet Sitting: Logo + Branding

Happy Pup needed a brand that broke the mold. Portland pet owners don't want cutesy paw prints, they want something that matches their edge.

I built a visual identity rooted in geometric strength and street-art energy. The angular dog design feels bold and confident, crowned to signal how every pup gets treated: like royalty. Crossed bones form a shield of trust. The typography hits hard, unapologetic and modern.

This isn't your neighbor's pet sitting service. It's certified care with a backbone, designed for people who expect more than the basics.